New unit maps volume of chatter, its nature, user location
As Union Finance Minister Arun Jaitley stood up on Thursday to deliver the Budget speech this year, a real-time monitoring of public online conversations around the word “Budget” was being carried out by a small unit set up by Minister Smriti Irani in the Information and Broadcasting Ministry.
The longer than usual budget speech spawned many talking points and reactions, much of which was tagged online by this group of around six IT professionals, with interesting results.
Monitoring impact
“We are basically monitoring online conversations on open forums like Twitter, public Facebook pages and comments on blogs etc., for any chatter on government programmes and how they are being received to sharpen government communications. For example, during the Budget speech, while the volume of chatter on raising farm income was high among those who usually kept an interest in the subject, the health insurance scheme showed dots of conversation coming up across the country. The volume shot up dramatically,” said a person involved in the project.
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