-The Hindu Business Line
Big Data by itself will give little insight, especially when it comes to consumption patterns. Indicators that help contextualise the information collected must be used
Everyone seems to be talking about Big Data. Organisations across sectors are buying into the premise of data-driven decision-making and growth. Studies show that the overall adoption of data science and analytics at large Indian firms has been as high as 64 per cent. Analytics, data science, and Big Data in India are set to become a $20-billion industry by 2025. The reason is clear — data holds transformative potential, and organisations across the spectrum are ready to invest in this precious asset.
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